Beyond the Boundaries of iBeacon: Why Proximity by Cloud Is Critical to Disrupt IoT

Brands struggle with iBeacon strategy, often directing a consumer’s phone to ‘wake up’ when it enters a retail environment. This type of primitive campaign leads to repetitive messaging & next generation spam rather than an interaction both brand and customer want. Inventor and CEO Dave Mathews explains why proximity must happen in the cloud to enable magical IOT moments. NewAer pushes beyond the physical space that limits an iBeacon campaign and marries devices & messaging for smarter action.

NewAer Proximity Presentation (PDF)